Misc: 12 hour fresh. Freshens breath for 12 hours & whitens teeth! Cavities. Plaque. Gingivitis. Enamel. Tarter. Breath. Whitens. ADA Accepted: American Dental Association. Questions or comments? Call toll-free 1-800-468-6502. www.colgatetotal.com. Freshens breath for 12 hours. Whitens teeth with an advanced whitening ingredient that gently removes surface stains. Colgate Total is uniquely formulated to: help prevent cavities; help prevent gingivitis; help prevent plaque buildup. And also: fight tartar buildup; fight bad breath. ADA Accepted: American Dental Association. The ADA Council on Scientific Affairs' Total Advanced Fresh + Whitening toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, gingivitis and plaque above the gumline and bad breath, and to whiten teeth by removing surface stains, when used as directed. Save water. Turning off your water while brushing your teeth can save up to 4 gallons of water each time you brush! Made in USA.