Broil, bake, grill. Seals in the juices. For all meat and fish. Bold, roasty and sweet, with a fun little buzz. Like a perfectly pulled espresso, this rub starts with dark, rich coffee-microground so it is smooth, never gritty-and adds molasses, cocoa, and spices for complex flavor with a hint of heat. Wakes up beef, pork, and lamb. Get the secret! Used by the best chefs in many of the finest restaurants. My dad's legendary Chicago steakhouse - Al Farber's - is where it all started in 1957. Thick prime steaks with charred crusts, bursting with juicy flavor. When diners would literally beg to take home our seasonings that made their meat so good, we knew we had a winner. That time and those flavors are captured in our Original Char Crust and Roto Roast rubs. Over the years we've added delicious new flavors to be used on all meats, fish, and even veggies. But we still make our rubs like my father Nathan did - in small batches with only the best herbs and spices. And only Char Crust seals in the juices! Enjoy and eat well. - Bernard Silver. For recipes visit www.charcrust.com.