Colgate® Total® Advanced™ Whitening Toothpaste Gel. Anticavity fluoride and antigingivitis toothpaste. ADA accepted. American Dental Association®. Helps remove & prevent stains. Helps prevent: Cavities. Gingivitis. Plaque | fights tartar. Freshens breath. Whitens. Whitens teeth with an advanced whitening ingredient that gently removes surface stains. Helps' prevent new surface stains. Colgate Total® is uniquely formulated to: Help prevent cavities. Help prevent gingivitis. Help prevent plaque buildup. And also: Fight tartar buildup. Fight bad breath. "The ADA Council on Scientific Affairs' acceptance of Colgate Total advanced whitening toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, gingivitis and plaque above the gumline and bad breath, and to whiten teeth by removing surface stains, when used as directed". Stand-up cap. Uses: Aids in the prevention of: Cavities. Plaque. Gingivitis. Questions or comments Call toll-free 1-800-468-6502. www.colgatetotal.com.