Colgate® Total® Advanced Fresh + Whitening Toothpaste Gel. Anticavity Fluoride and Antigingivitis toothpaste. 12 Hour fresh. Freshens breath for 12 hours & whitens teeth. Cavities. Plaque. Gingivitis. Enamel. Tatar. Breath. Whitens. Accepted ADA® (American Dental Association). Net Wt 4.0 oz (113 g). Whitens teeth with an advanced whitening ingredient that gently removes surfaces stains. Colgate Total® is uniquely formulated to: Help prevent cavities. Help prevent Gingivitis. Help prevent plaque buildup. And also: Fight tartar buildup. Fight bad breath. Uses: Aides in the prevention of : Cavities. Plaque. Gingivitis. "The ADA council on Scientific affairs' Acceptance of Colgate Total Advanced Fresh + Whitening toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, gingivitis and plaque above the gumline and bad breath, and to whiten teeth by removing surface stains, when used as directed. Questions or Comments Call toll-free 1-800-468-6502. www.colgatetotal.com.